![]() ![]() "That's worked out very well," says Gates at the 2007 conference. When Jobs announced the $150 million investment at the Macworld Boston conference in 1997, the audience booed Gates' appearance via satellite.įor Microsoft, the investment meant propping up one of its greatest competitors, but it was also a new business opportunity. The two founders did just that, though their partnership met with resistance. And Apple was very weak and so I called Bill up and we tried to patch things up." So it was just crazy what was happening at that time. "And it was also important that, you know, Microsoft was the biggest software developer outside of Apple developing for the Mac. "To me, it was pretty essential to break that paradigm," says Jobs. To stay alive, Jobs had to step outside of the competitive mindset. Apple had to remember who Apple was because they'd forgotten who Apple was." ![]()
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